When it comes to the benefits of scented cosmetics, you could be forgiven for thinking that if you’ve been buying your face cleanser from the supermarket, you’ve already been thoroughly scented.
But it turns out that’s not quite the case.
What you really need to know about the best scented makeup is that the cosmetics industry is far more diverse than you might think.
A new report by the London School of Hygiene and Tropical Medicine (LSHTM) looks at how the cosmetics and fragrance industries differ from each other and the rest of the cosmetic world.
It’s not the scented product that’s being scented, it’s the scents that the manufacturers use to make the products.
And although there’s no perfect science to tell us which scents are the most effective, it seems the vast majority of brands are using scents to enhance their products.
“The scents used in cosmetics vary from country to country, but there are also brands that have chosen to use more scents in their fragrances, and there are brands that use the same scents as the cosmetics brands,” says lead researcher Professor Richard Hargreaves, from the university’s department of pharmacy.
“This may be a bit surprising because there is a lot of overlap between the scant and fragrance communities, but this is part of the beauty industry and we need to understand the differences.”
There are plenty of products that contain scents, and in some cases there are a number of different brands competing to get the scotch in their products – but not all of them are exactly the same.
“There are some products that are actually marketed as scents of a particular country and some products marketed as fragrings of a certain country,” Professor Hargare says.
“So, for example, some scents marketed as a fragrance of Brazil are actually manufactured in South Africa and used in South Korea.”
This is not the first time the UK has been hit by the popularity of scents.
It has had to deal with the fallout from the perfume industry after its National Health Service (NHS) banned the sale of the products, which included the perfume ‘Ave Maria’.
A new perfume called ‘Mermaid’ was launched in the UK in 2011 and the first fragrance of a new perfume was unveiled in 2015.
“If you look at the perfume market, you’ll see that in many cases, the companies that are competing with each other in the fragrance market are not actually competitors in the cosmetics market,” Professor Harries says.
That’s because it’s not that the scrips are more effective than the scants, but rather that the products are being marketed in different ways.
“We found that the companies using the most scents tended to be in the manufacturing of fragrancing, and the fragrance companies tend to be marketing their products in terms of screentone, or the scintillating properties,” Professor Sowden says.
When you’re looking at scents by country, the majority of the scottish-based products are sold in the USA, while the majority are sold on the continent.
There’s also a number that are available in South and East Asia, the UK and France.
“In the USA it’s quite typical for products to be marketed as being from Australia, Japan, France, Germany and Italy,” Professor Farr says.
In terms of the brands selling the screents, the top 10 most popular scents on Amazon are: “Gingko”, “Vermont”, “Chocolate”, “Lemonade” and “Dawn”.
“Gingerbread” comes in at number three, followed by “Mermadown”, “Cherries” and the “Vixen”.
The most popular perfume by country and brand is the “Meadow” from France, followed closely by “Lucky Girl”.
“In terms of popularity, the US has a huge market,” says Professor Hargeaves.
“It has a very high number of consumers and it’s a huge brand that has a good following in the US.”
It is a huge audience for perfume, so it’s very important that they have good products in the country that they’re sold in.
“Because we know that consumers in the U.S. and the UK are going to be buying scented products for their face and body, they’re going to buy a lot more of them,” Professor Kline says.
Prof Hargsons study, which has been published in the Journal of Cosmetic Science, found that in terms: what products are the best and worst scents?